Leaks: Could 21st is the launch day for the brand new iMac, iPad Professional, and Apple TV

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Enlarge /. One of the new products that Apple will launch in May: the Apple TV 4K 2021 and its new remote control.


When Apple unveiled the new iPad Pro, 24-inch iMac, and Apple TV 4K models during its livestream event on April 20, the company said these products would be launched “in the second half of May,” but beyond that were not more specific. Several obvious leaks – including one on the Apple website – have pointed to a more precise date: May 21st.

Hit Apple newsreader Jon Prosser named May 21 as the launch date for some of the products, and UK retailer John Lewis’ product page for the new iPad Pro said “Available May 21, 2021” as recommended by MacRumors and other Apple discovered rumor sites.

Apple today posted a brief post on its newsroom website – essentially the corporate public blog – reminding customers to pre-order these products starting tomorrow, April 30th. That short post didn’t say May 21 – but some of the metadata on the post did. Apple has since removed the metadata pointing to that date.


(However, the Apple Post metadata incorrectly stated that the purple iPhone 12 and AirTags were available on that date, but they will ship earlier.)

We’d take each of these leaks on their own with a grain of salt, but the number and uniformity of the leaks make it likely that May 21st is the day.

May 21st is quite a long time from the first announcement, but that has recently become normal with Apple. Also, Apple has hosted its iPad event in March for the past few years. This year it happened in late April and pushed back the timeline.

With May 21st, Apple will ship the new iMac, Apple TV, and iPad Pro just weeks before its annual developer conference kicks off, which begins on June 7th. Apple may announce other products as well, such as high-end Apple Silicon Macs at this event.

Regardless of the final shipping date, the new iPad Pro, iMac, and Apple TV 4K will be on sale tomorrow in the Apple Store and other retailers. Pre-orders are expected to begin around 5 a.m. PDT.

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