G4 is partnering with ESL Gaming to carry esports to TV

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ESL Gaming, one of the largest esports companies out there, is partnering with G4 to bring esports content to television. This is the first time ESL events are broadcast on linear television in the US and Canada.

G4 announced its big comeback almost a year ago and has since announced that series like X-Play and Attack of the Show will be added. Given the size of ESL, coupled with an ever-increasing interest in competitive gaming, this could potentially be the addition the channel needs to reach new audiences beyond those who remember to tune in for reviews.

G4 will produce programs with ESL Pro Tour competition promotions. These programs are shortened by eight of the tours to make them bite-sized enough to grab attention for the entire ESL brand without you having to commit.

“We know there are a growing number of esports fans in North America,” said Frank Uddo, ESL Senior Vice President of Media Rights, “and G4 is the perfect partner for us as we continue our mission to attract new audiences to reach.”

It is clear that the goal of this partnership is to continue the growth of ESL while helping a new G4 get their feet off the ground. It is only unclear whether this will actually come into play.

Anyone interested in eSports, even remotely, already knows that Twitch is the place to go for 24/7 eSports content. While esports tournament series like the returning Capcom Pro Tour have already shown what television can do for viewers, it is unknown whether a new channel can thrive on continuous television compared to an already established juggernaut like Twitch.

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