Apple Watch boss Kevin Lynch shifts the main target to auto growth

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Enlarge / A potential Apple car or self-driving vehicle platform is still years away, but a key manager has shifted focus to it.

Another executive redistribution is underway at Apple, according to Insider. Kevin Lynch, a key Apple VP in charge of health and the Apple Watch, is moving to a new role working on Project Titan, Apple’s auto project.

Lynch was one of the most visible Apple executives at WWDC and the company’s various product launch events. He is one of the faces of Apple’s health initiatives and the Apple Watch.

The report doesn’t go into detail about what Lynch will do on the auto project. Most recently, Apple’s automotive product development was led by the company’s AI chief John Giannandrea.

Lynch won’t have a title change, and his new job isn’t technically a new role within the company. It’s just a shift in responsibilities. Additionally, in some ways, he will still be involved in Apple Watch and Apple’s health initiatives – although it appears that his exact daily responsibilities on the future health team have yet to be established. It appears that Evan Doll, Director of Health Software Engineering at the company, will take over at least part of Lynch’s roles on this team.

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Apple has seen a number of leadership changes recently. The longstanding VP of Marketing worldwide, Phil Schiller, resigned most of his duties about a year ago and was replaced by Greg Joswiak. Jony Ive, Apple’s lead designer of many of the company’s products over the years and a close confidante of the late former CEO Steve Jobs, left the company last year to start his own design company.

Former retail director Angela Ahrendts left the company in 2019 and her duties were taken over by veteran Apple manager Deirdre O’Brien. Hardware chief Dan Riccio has reportedly left his top-level position with the company to directly oversee Apple’s mixed reality (AR / VR) efforts.

Some of these changes have occurred as Apple tries to track the iPhone’s success with either satellite products and services that benefit from that success (including services like Apple Music or wearables like the Watch and AirPods) or entirely new product categories like a mixed reality -Headset or self-driving cars.

Insider reports on Apple’s automotive ambitions have generally painted a picture of a project that has seen multiple stops, starts, and leadership battles. Any Apple car is likely a few years away, but the company has continued to recruit new talent from companies like BMW to work on it.

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