Amazon is preparing to launch its own televisions as early as October, according to a report.
Specifications are sparse, but well-informed sources told insiders that Amazon-branded televisions will have screen sizes between 55 and 75 inches and will be compatible with Alexa, its digital voice assistant. There’s no word on whether they’ll incorporate Amazon’s Fire TV software, nor any information on how much they’ll cost.
One of the TVs is reportedly being built by TCL while another is being developed by Amazon itself, sources told Insider. It’s not clear if the Amazon-built TV will be part of the range that is expected to hit the market next month.
The report said work on Amazon’s TV project has been going on for nearly two years and includes a collaboration between the company’s Amazon Devices and Lab126 units, the latter being the company’s California research and development division, which like Amazon products the Kindle e-reader and Fire tablet.
If Amazon launches its own televisions, it is hoping the new products will achieve the popularity that its smart speakers, e-readers, and tablets achieve, and avoid the disastrous outcome of its poorly-received Fire smartphone.
The e-commerce giant would not enter the television market completely cold either. In late 2020, it launched 50- and 55-inch 4K LED TVs in India under its AmazonBasics brand, with Fire TV software already installed. It also has a deal with Best Buy to sell Toshiba and Insignia TVs with Fire software already installed.
But the US television market is highly competitive and the launch of Amazon-branded televisions would put the company up against industry giants like Samsung and LG. and Sony.
Digital Trends asked Amazon to comment on Thursday’s report and we will update this article if we hear anything.